Nicovet : Nicotine Chewing Gum
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updated 2 years, 11 months ago
Project Brief : Visualizing Packaging through a theme of a song, ‘Parachute’ by the band Covet. Lyrics of the Chorus are : “ Someday, you will realize, you don’t need it anymore ” Idea: Utilizing the theme of positivity of the song and aesthetics of its music video for packaging of a nicotine chewing gum using a play on the words in the chorus (Some day you will realize you don’t need ‘cigarettes’ anymore)
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Other portfolios of Shuba S
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Project Brief : Building a Brand and packaging around Tea or Coffee. The theme chosen is ' The illuminati' which was a secret society that believed in rational thought and enlightened ideals. They used symbolism of the eye and triangle and communicated in ciphers in order to maintain their secrecy.
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Design Brief :
Re-contextualizing the game of Lagori to current generation urban children (Ages 13+) and encouraging them to play this traditional game by rebranding and making the game relevant to them. This involves creating a visual language as well as presenting the rules of the game in an interactive manner through a digital zine accessible by scanning a QR code by phone.
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An illustration that represents how the inside of my brain looks. Nestled within this detailed doodle are many of my favorite pop culture references, do you recognize some of them? Happy searching :)
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Based on the genre of Japanese Lo-fi music, the concepts explored were ‘Japanese’ and the nature of
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Design Brief : Vanishing Livelihoods : Then Seen and Unseen -
Bringing into perspective the ‘unseen’ aspect of the food vending livelihood through the stories of the momo vendor and Paani Puri vendor to their their customers fostering a more meaningful dialogue between them. The everyday struggles on the street and the migrant worker crisis that
occurred during Pandemic are emphasized in the story. Primary research through semi formal interviews as well as secondary research of visual languages from the origins of street food vendor's culture has contributed in building a story presented in a silent comic book. Below is a preview of a few pages of the comic and some process sketches.
